Ardea Outcomes collaborated on delivering a workshop at ISPOR Europe 2025 focused on personalized endpoints that help systematically capture what matters most to individual patients, rather than relying solely on traditional, one-size-fits-all outcomes.The workshop focused on how tailoring outcomes to individual patient priorities can enhance both evidence development and ultimately improve HTA decisions. Our Director of Patient Centered Outcomes, Dr. Gunes Sevinc, presented Goal Attainment Scaling (GAS) as an approach that blends structure with personalization and emphasized that this method can better detect meaningful improvement, accommodate variation across patients, and foster engagement throughout the study timeline.